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Starting from the Bottom – A Guide to Building a Brick House of Knowledge

Real Estate REality Check Podcast

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Leasing Intervention™: Tip 030

Creating Competition between Landlords, and Respect and Credibility for the Tenant | Whether a tenant is considering a relocation of its business or a renewal of its lease, a tenant will generally not receive the respect it rightfully deserves from a landlord, nor maximize the amount of concessions a landlord very well would be willing to grant to a tenant, without having a broker advocating on its behalf. By pursuing parallel paths, brokers can create negotiating leverage for its client while simultaneously allowing a landlord on the verge of losing its tenant, to retain that tenant on a long-term basis by (a) providing market data to that landlord as to what other landlords in the sub-market are willing to give to its client if it became the real estate equivalent of a free agent, and (b) securing the tenant more suitable and nicer space in the same building with the landlord providing a new turnkey build-out at no cost and (albiet at a hometown discount) a bit of free rent as well. Learn more on how and why brokers can make a difference here.

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